"What kills a skunk is the publicity it gives itself." -- Abraham Lincoln

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You might be asking, "So can't I just do my OWN publicity?"  Well, sure. It's a free country. You can do anything you like.  But Honest Abe makes a good point.  Sometimes we are too close to our own "scent" to know how it really smells.  Most people in the public eye generally have a skewed view of their current reputation or perceived persona.  And even fewer know how to build either from the onset.

If you are in the public eye for any reason -- whether you are an artist, an author, or the CEO of a corporation who sells a product to consumers -- you NEED a publicist. 

What is the role of a Publicist?  Simply this -- to make sure you are represented to the media in the best, most positive light.  Our relationship with our clients is important.  But our relationship with the media is MOST important.   If they don't trust us, they won't trust you. And that's the bottom line.

Gina Adams has served in the Christian marketplace for over two decades representing Christian singers, musicians, producers, CEOs and Executives, book authors, and major conference events.  Gina has served in the Christian music industry since 1988 in various capacities including artist management, artist booking, event promotion, corporate publicist for a major record label, and public relations representative. 

In 1994, Gina formed The Adams Group, an independent PR and Marketing firm dedicated to working with artists and authors who need assistance with promoting their products and increasing their national exposure.   
 
 

Current & Past Clients:
(click on name for info)


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The Adams Group has made numerous accomplishments as an independent PR firm since 1994, including placing the first (and so far, only) full-length interview with a gospel artist on the CBS show, 60 Minutes.  The show interviewed the legendary Shirley Caesar.  The Adams Group was also in charge of PR for the first two audio releases from multi-platinum-selling band Jars of Clay, Additionally, The Adams Group placed one of the first interviews with a Christian author on the Fox News Channel in 1999.

Is there really such a thing as a Christian consumer market?

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Stats about the Christian consumer:
  • Christians buy nearly $5 billion worth of products per year.
  • 23% of Americans spend $25 or more PER MONTH on religious products.
  • The LEFT BEHIND book series has sold more than 50 million copies. The PURPOSE DRIVEN LIFE non-fiction book by Pastor Rick Warren is the best-selling hardcover in U.S. history (2nd only to the Bible).
  • THE PASSION OF THE CHRIST movie grossed $370 million in U.S. sales.
  • With over 45% of Americans attending church each week, the audience for Christian products is enormous.
We can help you find them.