The Adams Group
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Biographies

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Your bio should be the cornerstone of your public relations campaign.  It should give the facts, but it should also tell a story.  We write bios as ready-made articles -- and many of our bios have been reprinted in magazines and newspapers verbatim.  We can make your biography an important part of your overall PR strategy.

Ministry Branding

With over two decades of experience specifically in the Christian entertainment and communication industry, we can help guide the vision you have of your ministry and establish a brand that makes you stand out from the crowd.  Your ministry is much more than your latest CD or book. We help move you away from "project" publicity, offering you a comprehensive plan so that your ministry can thrive for many years to come.

Print & Internet

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If you are not "going viral," you're not going anywhere.  In our internet-driven world, print media has taken on a whole new meaning.  Newspapers and magazines are now sending subscribers digital issues.  Popular websites are now being read by just as many people as regular magazines, and in most cases, the readership is much higher.  We understand the significance of this shift, and work hard to secure placements in both traditional print outlets as well as internet websites.  We assist our clients in developing and growing their social networks, making them an integral part of their public relations strategy.  We also maintain an exclusive, in-house list of popular bloggers whose audiences appreciate family-friendly and/or Christian products.  As a client, your product will be serviced to this list as part of a comprehensive viral campaign.

Broadcast Appearances

Television and radio interviews are essential to any publicity campaign.  Broadcast venues have the capability to reach a wide audience instantly.  We have years of relationships with Christian TV networks, talk & video shows as well as religious radio stations across the country.  In some cases, your PR campaign may require an additional push to mainstream tv and radio.  We can help with that too.  Our artists have appeared on tv shows such as Fox & Friends, CNN, The Tonight Show With Jay Leno, Late Night With David Letterman, Live with Regis & Kathie Lee (Kelly), The Conan O'Brien Show, 60 Minutes, Dateline NBC,  among others.

Press Release Distribution

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Have some news to announce? New project on the horizon?  Why waste money on news wire services that "claim" to include Christian media? Most of them don't have any clue who the Christian media are.  But we know them by name. We have a list of over 2400 magazines, newspapers, radio, tv and internet outlets on our list that are EXCLUSIVELY Christian.  And our email list includes the personal, direct addresses of key gatekeepers and decision-makers. 

Media Coaching

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Some clients we work with are solid professionals who have been in the spotlight for years. But others are less experienced, and sometimes nervous about "live" tv or radio shows.  We can help with that as well.  After years of watching it done right and wrong, we can give you some helpful hints on dealing with the best, and worst, interviewers on the planet.  We can even role play interviews to give you practical experience and teach you to handle any setting.  We view it as part of our service to make sure you are comfortable and confident when the microphone comes on.

Photos used under Creative Commons from wiselywoven, M. Keefe, DoktorSpinn