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(a.k.a. Our blog)

You need to handle the truth!

10/18/2024

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“The absolute heart of loyalty is to value those people who tell you the truth, not just those people who tell you what you want to hear. In fact, you should value them most. Because they have paid you the compliment of leveling with you and assuming you can handle it.” — Coach Pat Summitt

The two people in your life you should confess everything to are your therapist and your publicist. A publicist needs to know who you are, where you've been, and where you want to go. And they need to know if there are any skeletons in the closet that could possibly fall out.

I encourage any potential client who calls me to always talk to several publicists before hiring one. A publicist is typically one of the closest advisers in a public figure's inner circle. You should hire a publicist who will be your cheerleader, but also your coach. And sometimes, a coach tells you what you don't want to hear. 

What I term "blue smoke" publicists are everywhere. They shower their clients with praise and admiration and tell them they are the greatest people ever to put on pants. But they never bother to warn their clients when their zippers are down. 

If a publicist is not willing to offer you meaningful direction, helpful advice, or necessary criticism in order to shape your public brand in a positive way, you might as well hire a parrot. The squawking will be the same, but the parrot will be cheaper. 

​— Gina Adams
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