Band Angels partners with award-winning artist Jaci Velasquez
Band Angels, bandages for kids featuring healing scriptures, has announced a strategic partnership with multi-award-winning artist Jaci Velasquez. Velasquez (pictured left with Band Angels' creator Tim West) will serve as spokesperson for the product through promotional venues and make personal appearances on behalf of the company. Tim and Tami West, creators of Band Angels, say the relationship with Velasquez came about a couple of years ago when Tim was a guest on "Your Family Friendly Morning show with Doug and Jaci Velasquez" on Salem Broadcasting's nationally syndicated network, 94FM The Fish. Velasquez was very complimentary of the product.
“I love this ministry and the idea behind Band Angels,” says Velasquez. “I have loved using these precious bandages with my kids, and they love them even more! ZZ and Soren will 'pretend' to have boo-boo's just so they can put them on!”
With over 250,000 combined followers on Facebook & Twitter, Velasquez proves to be a seasoned artist who brings nearly two decades of experience to her latest venture. She has won seven Dove Awards, including New Artist of the Year in 1997 and two consecutive Female Vocalist of the Year titles. She has scored hits on both Billboard’s Christian music charts and Latin charts. In addition to releasing her latest music project entitled “Diamond,” Velasquez released a Spanish lullaby album for Fisher Price last fall and has starred in five new films over the past 6 months. Currently, Velasquez is heard by more that 1.5 million listeners on a daily basis as the morning show co-host on 94FM The Fish, is in the process of writing a new book, leads worship in Houston, Texas once per month, and is finishing the filming of three new independent faith-based films. However, of the many hats that she wears, her favorite roles are being a wife to husband Nic Gonzales (lead singer of Salvador) and mother to their two sweet sons, Zealand and Soren.
Since the product line was launched in 2009, Band Angels has sold over three million bandages and is currently available for sale in nearly 1000 retail stores. Tim and Tami West originally came up with idea for the bandages when their granddaughter was diagnosed with Type 1 juvenile diabetes. "When our four-year-old granddaughter was diagnosed, she had to be stuck with a needle four times a day,” says Tim. “One weekend when she was staying with us, I was watching Tami put a Scooby Doo bandage on her and it occurred to me - why are we putting something so trivial on something so serious? We had been praying with her for healing and I thought, what if we put a bandage on her that has a healing scripture on it? It would be a simple way to help teach her about God and the Bible.”
Band Angels recently launched a Spring marketing campaign which included a social networking element using Facebook and Twitter that generated more than 10,000 requests for free samples of the bandages. Additionally, a nationwide infomercial is airing on several television networks and regional stations. National television ad buys are tentatively scheduled to begin early this month on several mainstream networks including Nicktoons, Animal Planet, Game Show Network, OWN and the Live Well network, among others. Plans are in the works to begin incorporating Velasquez into impending promotions as quickly as possible and the Wests are eager to begin working with Velasquez. “Jaci has expressed such enthusiasm about Band Angels,” says Tim, “we are very pleased to have her be part of this expanding brand.”
Band Angels is part of New Life International, a non-profit organization founded in 1979, which partners with ministries around the world to offer resources to the people of God and thereby, reach people who have never heard the Gospel. The company plans on launching additional products in the coming months under the Band Angels brand. Retailers can order the product wholesale from the company's website www.BandAngels.net or through New Day Christian Distributors and STL Distribution.