Why do I need a Christian publicist?
Stats about the Christian consumer:
Can't I just do my own publicity?
Well, sure. It's a free country. You can do anything you like. But the words of Abraham Lincoln still ring true today: "What kills a skunk is the publicity it gives itself."
Sometimes we are too close to our own "scent" to know how it really smells. Most people in the public eye generally have a skewed view of their current reputation or perceived persona. And even fewer know how to build either from the onset. If you are in the public eye for any reason — whether you are an artist, an author, or the CEO of a corporation who sells a product to consumers — you NEED a publicist. What is the role of a Publicist? Simply this — to make sure you are represented to the media in the best, most positive light. Our relationship with our clients is important. But our relationship with the media is MOST important. If they don't trust us, they won't trust you. And that's the bottom line. |
Current & Past Clients:
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About Gina Adams:
Honored by the prestigious Communicator Awards in 2019, 2020, and 2022, Gina Adams has spent over three decades representing artists, authors, films, speakers, comedians, pastors, and major conference events that appeal to faith-based and family-friendly audiences. Since 1988, Gina has served in various capacities including artist management, artist booking, event promotion, corporate publicist for a major record label, web series producer, and public relations representative.
Over a span of 30+ years, The Adams Group client roster has included multi-platinum band Jars of Clay, New York Times best-selling author Karen Kingsbury, America's Got Talent finalist Joe Castillo, Hall of Fame singer Larnelle Harris, three-time Emmy-winning sportscaster James (J.B.) Brown, G.I. Joe creator Joe Levine, actor Corbin Bernsen, the Brooklyn Tabernacle Choir, the Women of Faith Conferences, comedians Chonda Pierce and Jeff Allen, films such as "The Terri Schiavo Story," "One Hit From Home," and "Secrets of the Mountain," major book publishers such as Thomas Nelson and HarperCollins, record labels including Sony Masterworks, Motown, Verity, Word Gospel, and Light Records, and television networks such as NRB-TV and the Game Show Network, among many others.
The Adams Group has achieved numerous accomplishments as an independent PR firm since 1994, including placing the first (and so far, only) full-length interview with a gospel artist on the CBS show, 60 Minutes. The show interviewed the legendary Shirley Caesar. Additionally, The Adams Group placed one of the first interviews with a Christian author on the Fox News Channel in 1999.
Gina received her B.S. degree in Business and Marketing from Murray State University. She is a member of the National Religious Broadcasters and the Evangelical Press Association. She has served on the Gospel Music Association Hall of Fame Committee as well as the Publicity Committee for the Arts of Southern Kentucky. Gina has earned a Certificate of Apologetics from Biola University and has an Expert Rating Certification in Social Media Marketing as well as becoming a Hootsuite Certified Professional in Social Marketing. In 2023, she earned a Telly Award for Best Non-Scripted Web Series as a producer.
Honored by the prestigious Communicator Awards in 2019, 2020, and 2022, Gina Adams has spent over three decades representing artists, authors, films, speakers, comedians, pastors, and major conference events that appeal to faith-based and family-friendly audiences. Since 1988, Gina has served in various capacities including artist management, artist booking, event promotion, corporate publicist for a major record label, web series producer, and public relations representative.
Over a span of 30+ years, The Adams Group client roster has included multi-platinum band Jars of Clay, New York Times best-selling author Karen Kingsbury, America's Got Talent finalist Joe Castillo, Hall of Fame singer Larnelle Harris, three-time Emmy-winning sportscaster James (J.B.) Brown, G.I. Joe creator Joe Levine, actor Corbin Bernsen, the Brooklyn Tabernacle Choir, the Women of Faith Conferences, comedians Chonda Pierce and Jeff Allen, films such as "The Terri Schiavo Story," "One Hit From Home," and "Secrets of the Mountain," major book publishers such as Thomas Nelson and HarperCollins, record labels including Sony Masterworks, Motown, Verity, Word Gospel, and Light Records, and television networks such as NRB-TV and the Game Show Network, among many others.
The Adams Group has achieved numerous accomplishments as an independent PR firm since 1994, including placing the first (and so far, only) full-length interview with a gospel artist on the CBS show, 60 Minutes. The show interviewed the legendary Shirley Caesar. Additionally, The Adams Group placed one of the first interviews with a Christian author on the Fox News Channel in 1999.
Gina received her B.S. degree in Business and Marketing from Murray State University. She is a member of the National Religious Broadcasters and the Evangelical Press Association. She has served on the Gospel Music Association Hall of Fame Committee as well as the Publicity Committee for the Arts of Southern Kentucky. Gina has earned a Certificate of Apologetics from Biola University and has an Expert Rating Certification in Social Media Marketing as well as becoming a Hootsuite Certified Professional in Social Marketing. In 2023, she earned a Telly Award for Best Non-Scripted Web Series as a producer.