The Adams Group Public Relations
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​​"What kills a skunk is the publicity it gives itself."
— Abraham Lincoln

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You might be asking, "So can't I just do my OWN publicity?"  Well, sure. It's a free country. You can do anything you like.  But Honest Abe makes a good point.  Sometimes we are too close to our own "scent" to know how it really smells.  Most people in the public eye generally have a skewed view of their current reputation or perceived persona.  And even fewer know how to build either from the onset.

If you are in the public eye for any reason — whether you are an artist, an author, or the CEO of a corporation who sells a product to consumers — you
NEED a publicist. 

What is the role of a Publicist? 
Simply this -- to make sure you are represented to the media in the best, most positive light.  Our relationship with our clients is important.  But our relationship with the media is MOST important.   If they don't trust us, they won't trust you. And that's the bottom line.


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About Gina Adams:
Gina Adams has served in the faith-based marketplace for three decades, representing Christian artists, musicians, bands, comedians, producers, films, authors, speakers, pastors, and major conference events.  Gina has served in various capacities including artist management, artist booking, event promotion, corporate publicist for a major record label, and public relations representative.  


In 1994, Gina formed The Adams Group, an independent PR and Marketing firm dedicated to working with Christian communicators who needed assistance with promoting their products and increasing their national exposure.

Gina is a member of National Religious Broadcasters as well as the Evangelical Press Association. She holds a B.S. degree in Business and Marketing from Murray State University and recently earned a Certificate in Christian Apologetics from Biola University.

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The Adams Group has achieved numerous accomplishments as an independent PR firm since 1994, including placing the first (and so far, only) full-length interview with a gospel artist on the CBS show, 60 Minutes.  The show interviewed the legendary Shirley Caesar.  The Adams Group was also in charge of PR for the first two audio releases from multi-platinum band Jars of Clay. Additionally, The Adams Group placed one of the first interviews with a Christian author on the Fox News Channel in 1999.

Current & Past Clients:
(click on name for info)

  • Hall of Fame vocalist Larnelle Harris
  • Multi-platinum band Jars of Clay
  • Three-time Emmy winner James (J.B.) Brown​
  • ​Game Show Network
  • America's Got Talent finalist Joe Castillo
  • Pelican Book Group publishing company
  • Actor and producer Corbin Bernsen
  • Dr. David Butts, Chairman of National Day of Prayer
  • Brooklyn Tabernacle Choir
  • Stryper and Boston lead singer Michael Sweet
  • ​Comedian Jeff Allen
  • Women of Faith conferences
  • National Religious Broadcasters Television Network 
  • Author & nutrition expert Kristen Feola
  • HarperCollins book THE GREAT FIRE by Lou Ureneck
  • Hip Hop band Rhema Soul
  • Sony Masterworks record label
  • Cedarmont Kids record label
  • The Terri Schiavo Story movie
  • Award-winning vocal group First Call
  • Michael Card
  • One Hit from Home movie
  • Best-selling author Dr. Don Colbert
  • Best-selling author Christine Schaub
  • Gospel legend Shirley Caesar
  • Secrets of the Mountain movie (Wal-Mart/P&G)
  • GI Joe Creator Don Levine
  • ​Author & apologist Judy Salisbury
  • Children's music project Big Green Alligator
  • Apostles of Comedy film 
  • Kansas lead singer John Elefante
  • Integrity Music recording artist Ken Reynolds
  • Singer/speaker & pro-life advocate Ginger Millermon
  • Praise & worship singer Shannon Wexelberg
  • Actor & drama coach Chuck Neighbors
  • The Wrecking rock band
  • Comedian Chonda Pierce
  • Pastor and author David G. Evans
  • Bebe Winans
  • Dennis Jernigan
  • Southern Gospel icon Vestal Goodman
  • Dove Award-winning songwriter, John Mandeville
  • NewSong
  • Buddy Greene
  • Author and talk radio host Hank Hanegraaff
  • ​Award-winning pianist Dino
  • Discovery House Music
  • Franklin Springs Family Media
  • Verity Records
  • Word Gospel
  • Light Records
  • among many others!

Why do I need a Christian publicist? 

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​Stats about the Christian consumer:
  • 41 million faith-driven consumers spend over $2 trillion dollars annually.
  • 23% of Americans spend $25 or more PER MONTH on religious products.
  • In 2014, more than 52 million religious book titles were sold in the U.S, representing an increase of over 10.5% from the prior year. Comparing this to the 2.4% increase for the overall book market, religion is outperforming the market as a whole (Nielsen).
  • THE BIBLE mini-series on the History Channel was the #1 cable telecast of the year for 2013.
  • The LEFT BEHIND book series has sold more than 50 million copies. The PURPOSE DRIVEN LIFE non-fiction book by Pastor Rick Warren is the best-selling hardcover in U.S. history (2nd only to the Bible).
  • 43% of Americans attend church or synagogue each week, approximately 130 million people.

        We can help you find them.
​

"It's hard to imagine how 140 million consumers constitute a niche."
 --T.D. Jakes, producer of "Heaven is For Real" movie
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