Press kits and EPKs
Your press kit is an important component to your public relations campaign. It should give the facts, but it should also tell a story. The press kit is the media's first impression of you so it must contain the necessary information the media needs to book an interview or write an article. Press kits and EPKs should contain a variety of components, each standing on their own merit. For example, many of our biographies have been reprinted in magazines and newspapers verbatim. But bios are just one portion of what it takes to create a compelling narrative. We can help shape your media kit and EPK into your most important promotional tool.
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Social Media Management
We assist our clients in developing and growing their social networks, making them an integral part of their public relations strategy. Digital issues of newspapers and magazines have higher readerships than their print counterparts. Popular websites and blogs are surpassing print mediums in audience size. We understand the significance of this shift, and work hard to secure placements in both traditional print outlets as well as internet websites and ezines. We also maintain an exclusive, in-house list of popular bloggers whose audiences appreciate family-friendly and/or Christian products. As a client, your product will be serviced to this list as part of a comprehensive viral campaign.
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We are Hootsuite Certified Professionals in Social Marketing and have earned an Expert Rating Certification in Social Media Marketing. |
Branding
With over three decades of experience specifically in the Christian entertainment and communication industry, we can help guide the vision you have of your ministry and establish a brand that makes you stand out from the crowd. Your ministry is much more than your latest CD or book. We help move you away from "project" publicity, offering you a comprehensive plan so that your ministry can thrive for many years to come.
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Broadcast AppearancesTelevision and radio interviews are essential to any publicity campaign. Broadcast venues have the capability to reach a wide audience instantly. We have years of relationships with Christian TV networks, talk & video shows as well as religious radio stations across the country. In some cases, your PR campaign may require an additional push to mainstream TV and radio. We can help with that too. Our clients have appeared on radio and television networks and shows such as Fox & Friends, CNN, Focus on the Family, 60 Minutes, TBN, The Tonight Show With Jay Leno, The 700 Club, Janet Parshall Radio show, Late Night With David Letterman, Daystar, Moody Radio, Live with Regis & Kathie Lee (Kelly), CTN,The Conan O'Brien Show, Dateline NBC, among others.
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Contributed Content
Every person in the public eye has a platform. What you say, and how you say it, is crucial to building a loyal following. We help you expand your audience by developing content that can be used by multiple online media, ezines as well as traditional magazines and newspapers. Articles, editorials, book excerpts, news items are tools that can help build your brand and social media footprint, and can ultimately catapult you to "thought leader" status so that you are called upon on a regular basis to present your ideas and opinions.
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Media Coaching
Some clients we work with are solid professionals who have been in the spotlight for years. But others are less experienced, and sometimes nervous about "live" tv or radio shows. We can help with that as well. After years of watching it done right and wrong, we can give you some helpful hints on dealing with the best, and worst, interviewers on the planet. We can even role play interviews to give you practical experience and teach you to handle any setting. We view it as part of our service to make sure you are comfortable and confident when the microphone comes on. |
Video Production, Video Editing, and Book Trailer creation
If television exposure is to be part of your PR campaign, video is essential. Television producers want to see how you handle yourself on camera, and more people would rather stop and watch a two minute video on Facebook than read a short paragraph. Video is an important component in your publicity package. From book trailers to interviews to music videos, our production department will create quality video footage that you can use to build your platform. The Recording Industry Association of America (RIAA) now includes YouTube videos in an artist's sales count to achieve Gold or Platinum status. That's how important video is today if you want to make an impact on consumers. |
Click below to view a recent book trailer we produced:
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Click to view a recent promo video we did for our author/speaker Shannon Perry
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YouTube Content Creation and Promotion
YouTube has more than 2.70 billion active users as of 2023. YouTube Premium has 80 million active users worldwide in 2023. Over 122 million people visit YouTube every day via its Website and Apps. If YouTube is part of your promotion strategy, we have a Telly-Award winning production team ready to help you make the most of the platform by growing followers and helping you develop your presence on YouTube so that it becomes another potential income stream.
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Press Release Distribution
Have some news to announce? New project on the horizon? Why waste money on news wire services that "claim" to include Christian media? Most of them don't have any clue who the Christian media are. But we know them by name. We have a list of over 4000 magazines, newspapers, radio, tv and internet outlets on our list that are EXCLUSIVELY Christian and faith-based. And our email list includes the personal, direct addresses of key gatekeepers and decision-makers. |
What does a publicist cost?
Before you erroneously think you cannot afford a publicist, ask yourself this question: "Would I rather have a full-page ad in ONE magazine for ONE month or would I rather have numerous articles in several magazines, websites, newspapers plus radio and TV interviews?" You can typically get a multi-month PR campaign for what you will pay for one ad in one national magazine. That's why they call it "free" publicity because compared to advertising, PR is a bargain!