Accentuating the Negative.

I love this.  Tinucci's, a restaurant that catered a meal last week for the Minnesota Vikings, was made famous because of Randy Moss' "I wouldn't feed this to my dog" rant (expletives have been edited).  Instead of absorbing the "negative" press, they have used it to draw customers. Tinucci's is offering free lunches today to the first 50 people who come to turn in their Moss jerseys. For everyone else, the lunch buffet will be marked down to $8.40, a takeoff on the receiver's No. 84 jersey, co-owner Gus Tinucci said Thursday (AP).  The jerseys will then be donated to Boys and Girls Clubs.  By taking the creative initiative of turning a potentially negative situation into a positive one, Tinucci's will no doubt reap the benefits of serving new customers and increasing the loyalty of old ones.  With a little willingness to poke fun at themselves and have a sense of humor about the situation, Tinucci's received national press attention in addition to local coverage.  And Randy Moss was released by the Vikings.  I think it is obvious who won the PR battle.