Publicity stunts are nothing new. In fact, they are getting more and more prevalent in today's YouTube society. Many Christian artists feel hiring a publicist is actually at odds with the standards of someone in the ministry. But the truth is, even a shameless publicity stunt can lead to a ministry moment.
Take the Opera Company of Philadelphia and their "Random Acts of Culture" campaign. They took 650 singers disguised as shoppers to Macy's in Philadelphia. With the Wanamaker Organ to accompany them, they "spontaneously" burst into the Hallelujah Chorus. But this blatant PR stunt can't possibly lead to ministry, can it? Watch the video below and you decide. Can you tell the "official" singers from the shoppers by the end? I'm assuming the Opera Company's motive was not to create a spiritual moment, but it happened anyway.
Ministry + PR = Great Commission.
I love this. Tinucci's, a restaurant that catered a meal last week for the Minnesota Vikings, was made famous because of Randy Moss' "I wouldn't feed this to my dog" rant (expletives have been edited). Instead of absorbing the "negative" press, they have used it to draw customers. Tinucci's is offering free lunches today to the first 50 people who come to turn in their Moss jerseys. For everyone else, the lunch buffet will be marked down to $8.40, a takeoff on the receiver's No. 84 jersey, co-owner Gus Tinucci said Thursday (AP). The jerseys will then be donated to Boys and Girls Clubs. By taking the creative initiative of turning a potentially negative situation into a positive one, Tinucci's will no doubt reap the benefits of serving new customers and increasing the loyalty of old ones. With a little willingness to poke fun at themselves and have a sense of humor about the situation, Tinucci's received national press attention in addition to local coverage. And Randy Moss was released by the Vikings. I think it is obvious who won the PR battle.