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Planning.  The Key to Great PR.

12/12/2013

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WestJet Airlines was thinking about Christmas when everyone else was attending pool parties in August.  And what they were planning was a brilliant PR move that makes me realize I don't travel to and from Canada quite enough.  Forbes calls it "the kind of branding only Santa can deliver."  We call it public relations at its best.  Learn...enjoy...emulate.
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