Everyone knows how to measure their I.Q.. But have you considered your E.Q.? With social media becoming the communication tool of choice for people of all ages, your E.Q. (Empathy Quotient) needs to become a chief consideration. You may have a Facebook page with lots of fans, but are you communicating with them in a meaningful way or do you just constantly bombard them with links to your website store? If you are a Christian communicator, your E.Q. needs to be especially high. You should never take your fans or Twitter followers for granted. You need to learn to engage effectively with them on a meaningful level. Your "Page" is not the only one they have "Liked." But it could be one they truly love and trust. Learn to build your E.Q. and you will form relationships that will last for years.